Apparently, it shows that men succumb to the feminine power. But in a deeper sense, woman is exploited merely as material to satisfy men's lust. See how lustful eyes pierce into the body of this model. The advertisement subtly conveys that woman can only be desirable and she does not (or cannot) possess any other inner quality or character. It seems that our creative juices have dried out as many such products (deo sprays, perfumes and other grooming accessories) are depicted with a pinch of sensuality and there is hardly any creative execution. Where are our feminist groups? Hope they raise their voices against this stark exploitation of our Bhartiya Naari.
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